Outliers Story Of Success, And The Sports Gene, By David...

Essay 1: Argumentative Experts argue about whether or not we have control over our lives. They question if destiny is determined by fate or by choices we make in our life. Two authors both take their sides on this topic producing evidence to support their claim. David Epstein author of The Sports Gene and Malcolm Gladwell author of Outliers: Story of Success both make an argument on how much we control in our lives in which they take different sides. David Epstein wrote about a track and field athlete who had incredible jumping ability despite never practicing high jumping. Malcolm Gladwell talks about how violinists were never able to float through musical school without putting in the practice hours. They each support their side with†¦show more content†¦The author only looked at two athletes in one sport to make his argument which could mean that in other sports the same kind of genetics beats practice would not work. In Outliers by Malcolm Gladwell, the author claims that we do control our own destiny and are to make choices that lead to our fate. In the outliers Malcolm writes about an experiment done at Berlins elite Academy of Music, to see if there were any naturally gifted violinist. The schools violinist were divided into three groups based on potential judged by the schools faculty and experts. The groups were asked about how many hours they practiced since picking up the instrument. Since they all started at the same age they started off practicing the same amount but as time went on the ones who were the best in the class had practiced more hours in the week than the other kids. The elite performers had all at least practiced ten thousand hours. The author all links the kids who will become masters and top musicians with this number. People who achieve this number control their destiny by putting in the work that leads to the position they are in now in this case to become world class musicians. The author states â€Å"Their research suggest that once a musicia n has enough ability to get into a top music school, the thing that distinguishes them from another is how hard he or she works†(Gladwell 12). A musician who puts in the time will be more successful than ones whoShow MoreRelatedAnalysis Of The Fiction The Outliers 1629 Words   |  7 Pagescontrol, Gladwell most convincingly answers this question in his nonfiction story, â€Å"The Outliers† through forging his concrete argument through many different sources of credible evidence. On the other hand, in Epstein’s nonfiction text, â€Å"The Sport’s Gene†, taking the opposing side, he answers the question in a less efficient way than Gladwell making his argument on the unit’s essential question less convincing. In â€Å"The Outliers†, Gladwell’s claim is that one can control the ultimate outcome of whatRead MoreArgumentative Essay : Gladwell Vs. Epstein1546 Words   |  7 PagesGladwell vs Epstein â€Å"I can control my destiny, but not my fate. Destiny means there are opportunities to turn right or left, but fate is a one-way street. I believe we all have the choice as to whether we fulfill our destiny, but our fate is sealed† (Paulo Coelho). In other words, people can control what they want to do in life, but they cannot choose what happens in that matter. Do people have a choice to succeed or is it naturally given to someone? In the Outliers: The Story of Success, by Malcolm

The Vegetative State and Doctor-Assisted Suicide Essay

The Vegetative State and Euthanasia Much media attention has been directed at the very practical use of euthanasia or assisted suicide on patients who are in a vegetative state or irreversible coma. The truth is that a significant number of such cases actually recover. This essay is devoted to those types, some very young, who would have been killed if euthanasia/assisted suicide had been legalized. Lets begin our consideration with a nine-year-old named Ryan Atencio. He was taken off life-support systems, except for a feeding tube, after being in a vegetative state following a massive head injury in a December 10, 1988 car accident. There was no brain function, said Dr. Eustaquio Abay at St. Francis Regional†¦show more content†¦Yolanda, Who had been diagnosed with colon cancer in 1987, suffered severe blood loss for unknown reasons and collapsed on November 30, 1990 while vacationing. She was taken to Pocono Medical Center in East Stroudsburg, PA. Contending that Yolanda had told them not to use any .. extraordinary measures to keep her alive, doctors at the medical center did not insert either a feeding tube or a urinary catheter. When her friend, Richard Harley, protested the lack of treatment, the hospital took the case to court. A Monroe County judge ruled in favor of the hospital, saying that Yolanda should be allowed to die with dignity. When she awoke, Yolanda was asked if she wanted to live. Of course I do, she replied. She also insisted on the best possible care and a transfer to another hospital that would provide it(Woman). In 1984, Mary Kay Blakely, national essayist and Ms magazine editor, lapsed into a 9-day diabetic coma. She then published a book -- Wake Me When Its Over -- about the extraordinary experience that saved and transformed my life. Blakely described her-comatose body as like a broken transmitter: she could receive, but not send any messages. She experienced sound and touch, but could not respond. The coma altered her view of whats important -- and whats not. She now understands the critical need to slow down, and enjoy some of lifes pleasures (Author)This item may not appear to belong with this list of cases, but it pointsShow MoreRelatedEuthanasia And Physician Assisted Suicide1629 Words   |  7 Pagesillnesses or major health problems, assisted suicide creates options to reduce the amount of suffering the patient must enduring. Dying with dignity could be beneficial for not only the person who is dying, but also the person’s family and loved ones. This option, however, is of ten viewed as unethical and immoral throughout society. Physician-assisted suicide offers an option for those with health issues but poses various ethical and social issues. Assisted death is practiced in two differentRead MorePhysician Assisted Suicide: Permissible or Not?1610 Words   |  7 PagesNikia Washington April 24, 2012 Death and Dying Christian Coons Physician Assisted Suicide: Permissible or Not? In the case of Physician Assisted Suicide, I believe only in certain, extreme, and clearly defined situations should a doctor be allowed to prescribe a drug to terminate a patient’s life. The role of a practicing medical doctor, or a physician, is defined by Mosby’s Dental Dictionary as a practitioner of medicine; one lawfully engaged in the practice of medicine. The essential wordRead MoreDeath with Dignity Essay1678 Words   |  7 Pagessurroundings and to fate. When she was found by paramedics, she was unconscious and not breathing. They concluded that she had not been breathing for at least fifteen minutes, but through the miracles of modern technology she was revived into a vegetative state (Gumm). This began a long crusade for Nancy Cruzan and her family and only added to the enduring debate about euthanasia. Should a person be able to control when to end his life? I believe that a person should control when life ends while facingRead MoreEuthanasi A Way Out Of Suffering1742 Words   |  7 Pageseuthanization was in ancient Greece and Rome during five B.C. During this time suicide and mercy killings were also not frowned on so euthanizing humans was not seen as anything bizarre or unorthodox (Staff, 2015). In five B.C. mercy killing was not an unholy act according to the religion the Greeks and Romans follow. In fact, euthanasia has only been disapproved of in fairly recent years, the first law against assisted death was in the seventeenth century in colonial America and in recent times mercyRead MoreEuthanasia And Physician Assisted Suicide1180 Words   |  5 Pagesand physician assisted suicide. There are some who view this issue as unethical and murder, and others who see it as a basic constitutional human right. Many people differ in where they place the line that separates allowing one to die and murder, and the biggest issue would be as to whether the patient can competently agree to their death, hence the word suicide. After resea rching both sides of the issue I have decided that I will be advocating for the view that physician assisted suicided and euthanasiaRead MoreEnd of Life Choices820 Words   |  4 Pagesthe topic of end of life choices. My own personal thoughts and beliefs would conflict with my religious following, and my mind would continually change on such topics as whether or not physician assisted suicide should be legal, or whether or not I would want to keep living in a persistent vegetative state in the hope of a miracle recovery. I still struggle forming an unyielding position, but the information we have learned in this class has helped me learn more on these topics and given me a broaderRead MoreDeath Of The United States Should Legalize Active Voluntary Euthanasia1200 Words   |  5 PagesThe democracy of the United States should legalize active voluntary euthanasia (AVE), active non-voluntary euthanasia (NVAE), and physician-assisted suicide/death (PAS/PAD), in cases where the patie nt has a terminal illness, unbearable pain, or are in a vegetative state with no chance of being revived. AVE is defined as â€Å"the intentional and painless ‘mercy driven’ termination of a consenting rational person’s life†¦Ã¢â‚¬  NVAE is conjugately defined as â€Å"the termination of an incompetent individual s existenceRead MoreShould Physician-assisted Suicide Be Legal? 1473 Words   |  6 Pages Should physician-assisted suicide be legal? This debated subject has no right or wrong answer. Assisting someone in death has a felony murder conviction in some cases. There are a few different ways of being charged, but there are certain circumstances. There are many reasons why I am for it and of course, I have reasons against it. When you have a loved one in a vegetative state, does the family say yes or no to â€Å"pulling the plug?† Is it not the same as assisting a person in death? AnotherRead MorePhysician Assisted Suicide For Term inally Ill Patients1814 Words   |  8 Pagesto slow down the process of death, but there is an alternative option. Physician-assisted suicide continues to gain attention and is being legalized across the world. The process in the United States is slower, yet a few states have already authorized it. People undermine this option for unethical reasons; however, it enables a person in agonizing pain to end their life before becoming entirely incompetent. Doctors across the nation seek this practice in order to help the patients as well as theirRead MoreThe Right to Die Essay1828 Words   |  8 Pagesincurable illness or injury or assisted suicide. Benefits with assisted suicide are helping the terminally ill person to avoid excruciating pain, it also help their loved ones who are dependent on to avoid extreme health care cost, and health care cost can be spend on caring for and research for the future. If there are the pros for euthanasia, there are also cons against euthanasia. Thos e who are against euthanasia are mostly due to their religious beliefs or the fact that doctors will have the advantage

Financial Institution for JP Morgan Chase- myassignmenthelp.com

Question: Discuss about theFinancial Institution for JP Morgan Chase. Answer: Influence of Basel III requirements on JP Morgan Chase Adoption of the requirements of Basel III Basel III mentions the requirements of minimum capital ratio as well as capital adequacy necessities for different large as well as global banks. Fundamentally, unlike Basel II, Basel III mentions about greater number of necessities of Tier I. However, the minimum level is approximately 4.5% that is essentially 2.5% over and above Basel II and specifically Tier I for particularly JP Morgan Chase is around 13%. Essentially, it is obligatory for the bank to maintain higher and at the same time enhanced coverage of risk. Therefore, in a bid to protect economic as well as financial stress, Basel III obtains the company that has nearly conservation of capital of 2.5%. Again, during December 31st, 2016, JP Morgan Chase maintains a buffer capital conservation of particularly 6.6% (King and Tarbert 2011). As such, Basel III also comprises of a necessity of leverage ratio that intended to avert too much expansion. Essentially, the standard/benchmark leverage ratio is approximately 3%. However, by the termination of the period 2016, the leverage ratio of the HP Morgan Chase Bank was registered to be 8.6% that is necessarily greater than the stated criteria of 3%. Apart from this, JP Morgan Chase needs to meet satisfy nearly 6% additional leverage ratio from the period of 1st January in the year 2018, whilst this same ratio for particularly JP Morgan Chase is recorded to be 0.5% more by the year 2016 (Lyngen 2012). The liquidity coverage ratio of JP Morgan Chase enhanced to minimum level of 100% by 1st January during the year 2017. However, during the same period, the high quality liquid assets referred to as HQLA augmented by around $28 million. As such, it might possibly lead to higher rate of growth in particularly deposit. Essentially, net stable ratio of financing can be considered to be a liquidity dimension and the ratio needs to be equal to minimum 100%. The corporation approximates that it was in complaint with specifically NSFR by the closing of the year 2016 (Elliott 2010). Impact of the Basel III on specifically profitability as well as strategy Top US banks counting JP Morgan Chase initiated to adhere to the regulations since the beginning of the year 2014. The main cause is that with increase in the buffer capital, the overall return earned on invested capital decreases. Large banks such as JP Morgan Chase might be more anxious about contracting loan capability as compared to small as well as medium banks. However, under stringent liquidity necessities, long term financing sources might be essentially for our bank (Cosimano and Hakura 2011). Essentially, Basel III concentrates on management of liquidity. Basically, for satisfying the necessities of the liquidity coverage ratio, diverse commercial banks need to maintain more liquid assets namely cash as well as cash equivalents. Nevertheless, from the viewpoint of generating profit, the securities in addition to asset-assisted securities can evidently bring greater return than the securities where risk weighting coefficient is for the most part is zero (Cosimano and Hakura 2011). Again, owing to Basel III, banks prefer to select securities whose weighting coefficient is equal to zero and this might direct towards decline in profit. Nonetheless, profitability is the most important aspect for the purpose of controlling financing cost by way of refining the entire core capital. This in turn leads to a situation of dilemma for the bank. Influence of Basel III on balance sheet of JP Morgan Chase Management of balance sheet of the bank might possibly be affected intensely by capital, leverage as well as liquidity. Essentially, operating cash is particularly more attractive than specifically non-operating cash. As such, it is possible for the specific bank to particularly precede from non-operating cash specifically the declaration of balance sheet. In the interim period, it might exit specific banks and transfer to off-balance sheet. In order to attain a better performance on net and consistent financing ratio, JP Morgan Chase have the need to possess long term debt or else equity against those assets that are difficult to fund. However, the financing cost might increase by the process of allocation of larger longer term debt to particularly equity (Elliott 2010). As such, regulators also have the capability to analyse whether the specific bank has a suitable size of balance sheet. Since regulatory has not been properly defined, the influences are not properly felt in particu larly the banking industry. References Cosimano, T.F. and Hakura, D., 2011. Bank behavior in response to Basel III: A cross-country analysis. Elliott, D.J., 2010.Basel III, the Banks, and the Economy. Brookings Institutions. King, P. and Tarbert, H., 2011. Basel III: an overview.Banking Financial Services Policy Report,30(5), pp.1-18. Lyngen, N., 2012. Basel III: dynamics of state implementation.Harv. Int'l LJ,53, p.519.

Sketchers Shape Ups marketing plan

Executive Summary Successful introduction of a product in the market requires research and critical analysis of the product, its competitiveness, relevance and acceptability among the targeted clients. Specifically, the successful introduction of the Sketchers Shape Ups product requires a balanced mix between marketing and strategic positioning in the expansive market.Advertising We will write a custom essay sample on Sketchers Shape Ups marketing plan specifically for you for only $16.05 $11/page Learn More This comprehensive marketing plan covers the advertising promotion plan, and various properly-researched marketing strategies should be employed so that the product can cut a niche in the in the consumer packaged-goods industry. Media has emerged as an important tool to organizations and individuals due to its ability to bridge the gap between producers and consumers in the business matrix. This is especially true for the visual media which has widel y been used to draw attention of the consumer on new or already existing goods and services that business offer in the complex trading arena. The effects of visual media on marketing communication has led to suitability of marketing approaches at times, while at others, the approaches have been praised for their authoritativeness towards informing the public. This reflective treatise attempts to explicitly examine the effects of visual media on marketing of the Sketchers Shape Ups product by discussing the different aspects and factors affecting efficacy and effectiveness of visual media. Besides, the treatise adopts a reflective approach in analyzing the positioning strategies, competitive advantage, and branding for the product. In addition, the treatise explores the option for expanding the market for the product to Iraq. Introduction The Sketchers Shape Ups is one of the products in the consumer packaged-goods industry. The industry has other good like Sketchers Sport, Sketchers Resistance, and many others. Initially, the industry sold products like the skate shoe and the utility-style boots. However, with time, the company diversified its products and started selling a variety of casual and sports wear for adults, as well as children. The industry works hard to maintain its fashionable and elegant brand image. Some of the strategies that the industry employs include celebrity-driven advertisements, which facilitate in reaching thousands of celebrities. This paper will focus on a promotion strategy for Sketchers Shape Ups product. Advertising and Promotion Plan The advertising and promotion plan will require the company to spend more than what its competitors will spend to enable it to gain a competitive advantage. Setting a high cost for advertising and promotion in the marketing plan, usually demonstrates how the company will deliver its unique selling propositions to its prospective customers. Advertising and promotion tools are key elements of the mark eting mix.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, the company requires making sure that it has the best advertising and promotion strategies for its products. This would enable it to compete with its competitors, as well as to gain a competitive advantage. A company can only compete well if it has enough money to use in advertising and promoting its products (Birdsall Johnston, 2010). A company ought to think in terms of, which media is the most effective in reaching the targeted markets. Once it identifies the appropriate media, the company requires computing the annual budget to facilitate in effective promotion. If the company wants to stand out from its competitors, it ought to look for an advertisement medium that would reach a large number of customers (Jedidi, Mela Gupta, 2007). Media Used and Why To make substantial sales, a company ought to communicate its pro ducts to a big number of people. This can only be achieved through selecting an advertisement medium that is accessible to many people. While organizations have numerous advertisement media to choose from, not all media are accessible by all consumers. Consequently, before deciding on the advertisement medium to use, an organization ought to have an accurate profile of its target customers. In this case, the company intends to use television as its advertisement medium. The main reason for using television as the advertisement medium is that it will facilitate to capture a vast target audience. Majority of the homesteads owns televisions. Hence, using television to advertise the Sketchers Shape Ups will give the company an opportunity to reach a wider consumer base. Apart from reaching a wider consumer base, television conveys messages in both audio and visual form (Jedidi, Mela Gupta, 2007). Therefore, through this medium, the company will be able to pass the information even to t hose consumers that do not know how to read. Advertising the product in both audio and visual format will also facilitate in information retention. Once people watch and hear an advertisement, it becomes hard for them to forget it quickly. Audiovisual communication facilitates in retention of the message. Therefore, the company opts to use television since it will facilitate in retention of the information, thus, making sure that consumers do not forget about the product. Promotions used The company chooses to use sales promotion. This choice was made since it helps the company to increase its sales volume within a short period. In this case, the company will apply sales promotion strategy such as the push up sales. This will facilitate in attracting and retaining new customers by issuing them with free samples and gifts.Advertising We will write a custom essay sample on Sketchers Shape Ups marketing plan specifically for you for only $16.05 $11/page Lear n More Sales promotion will ensure that consumers return to the company whenever they are in need of Sketchers Shape Ups. In spite of sales promotion being expensive, the promotion strategy facilitates in creating a good rapport between a company and its consumers. In response, the company benefits from return customers. Role of public relations to marketing plan Public relations play a significant role in providing the support required for implementation of the marketing plan (Birdsall Johnston, 2010). In this case, public relations will help in promoting and establishing the product. Public relations will also help in creating a favorable reputation for the company by publicizing news about events that take place in the company. Consumers like associating with companies that give back to the society. Hence, the public relations will facilitate in informing the community about the company’s corporate social responsibility as a way of trying to win its trust. Events and me dia choices for one calendar year The marketing plan will comprise of a detailed calendar of the promotion events for a whole year. The year will be divided into three segments January-April, May-August, and September-December. To create customer awareness about the product, the company will carry out an aggressive advertisement and promotion program during the first segment. It will run daily advertisements on the television to make sure that consumers know about Sketchers Shape Ups. As consumers get to know about the product, the company will relax its advertisement program. Therefore, the second segment will entail running the advertisements thrice per week. This will aid in keeping the clients aware of the product. Besides, it will target those consumers that might not have heard about the product. The last segment of the calendar year will involve running the television advertisement once per month. By this time, majority of the consumers will have known about the product. Besi des the advertisement, the company will also conduct some promotion campaigns, especially during the first segment of the calendar year to recruit more consumers. With these events running throughout the year, the company is guaranteed that it will keep its target consumers aware of the product.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marketing vision and goals For an organization to succeed in marketing, it has to have both vision and goal for its marketing. They act as the guideline and reference point. The company refers to the vision and goals to determine if it is making positive progress. Therefore, to succeed in selling Sketchers Shape Ups, the company will require having strong marketing vision and goals. The company’s vision will be to be the leading company in the sales of Sketchers Shape Ups. On the other hand, the marketing goal will be to sell 300 units of Sketchers Shape Ups per week for the first six months. Besides, the company will have a goal of adding value to the life of its target consumers. Through its marketing, the company will strive to ensure that consumers continue benefiting from Sketchers Shape Ups at all time. Product strategy and positioning statement To be able to achieve the mission and the set goals, the company will require having a captivating position stamen and superio r product strategy. In this case, the company’s positioning statement will be as follows, We have what everyone wants, and at considerable prices. The products are unique and of high quality. They are supremely stylish, trendy and certainly the latest in the market. Those that purchase the products will be viewed as being at speed with fashion. The prices are also considerable; one will get anything they want at an affordable price. Celebrities wear the Sketchers Shape Ups. Consequently, one of the product strategies that the company will utilize is to make sure that it attributes the product to famous celebrities. This will make the target consumers perceive the product as being of high quality, therefore, purchasing it. Again, the company will sell products at affordable prices as a strategy to attract consumers and not scare them away with high prices. Customer snapshot The customer snapshot helps the business get an overview of the customers. In the plan, we will incorpor ate customer snapshot. The features that will be included in the snapshot are recent invoices and payments. This will show what the company has sold. Therefore, it will be of significance when evaluating the effectiveness of the marketing plan in the future. The snapshot will include a list of the items that are highly purchased so that the company can focus on these items when running its subsequent promotional campaigns. Competitive analysis The Sketchers Shape Ups industry is competitive. Other many companies offer the same products. Majority of these companies relies on local consumers. Therefore, they do not run promotional campaigns or advertise their products. Consequently, this company will have an advantage since it will create consumer awareness through its promotions and advertisements. Besides, majority of the competitors sell their products at high prices, and they run out of stock frequently. To surmount this competition, the company will use strategies like consumer e ducation on how to get the best from the product by using it appropriately. The existing competitors do not teach the consumers on how to use Sketchers Shape Ups. The company will regular replenish its inventory to make sure that its does not run out of the product. Consumers get frustrated whenever they visit a business only to learn that the product they want is out of stock. This discourages them from visiting the business in the future. Hence, the company will make sure that it has a regular supply of Sketchers Shape Ups to encourage the consumers to return to its store. Brand elements and differentiators The company’s name, logo, and design facilitate to differentiate its brand from the competitors. Marketers ought to establish unique brand features that can draw the attention of the target consumers (Steenkamp et al., 2005). To stand out from the competitors, the company will use the logo to differentiate its Sketchers Shape Ups from those of the rival companies. It wil l promote its products by using colorful logos. This will create an impression of brand quality in the minds of the target consumers, hence; help the company to make substantial sales. Colorful logos will also make consumers remember about the brand whenever they come across a color portrayed in the logo. Moving the Product to Iraq The marketing needs of a detailed and workable blend that the company might employ to determine the suitability of Iraq as a new market is important to review. In a bid to establish an international investment opportunity, Iraqi displays a big potential with the several million citizens as ready users of the Sketchers Shape Ups product. As projected by the United Nations, Iraqi market will grow by 30 percent in the next two decade. With a typically well organized commodity pool, this investment scheme for the Sketchers Shape Ups product is already in Iraqi market. Reflectively, to capture the distribution channel, the beneficial interests are distributed across the commodity users who are the Iraqis. This strategy will facilitate the restructuring effective sales and public awareness to develop product knowledge of its products to its Iraqi clients. If well merged with appropriate market mix, the strategy will secure a continuous quantitative increase of market by constantly maintaining relatively fare prices of the products it’s offering as well as the maintenance of up to per competition levels from other competitors. This penetration plan will record an increase in the usage of the company’s the Sketchers Shape Ups product across its country’s boundaries by having a range of colors and designs for the product. The rationale for expanding the market of the product to Iraq was informed by relatively low competition besides ready market in the populous Iraqi nation. The main difference in the customer profile in the local and Iraqi market is the unique culture characterized by Islamic religion which determines a cceptability of a product based on how it is marketed. However, the similarity in the two markets is quality preference among the users of the Sketchers Shape Ups product. Considering the unique culture in Iraqi market, the ideal media for advertisement would be television since every household in Iraq owns a television set and the product targets everyone. References Birdsall, C. Johnston, N. (2010). Achieving brand-driven business success. Design Management Review, 19(2), 67-74. Jedidi, K., Mela, C. Gupta, S. (2007). Managing advertising and promotion for long-run profitability. Marketing Science Winter, 18(1), 1-22. Steenkamp, J., Nijs, V., Hanssens, D. Dekimpe, M. (2005). Competitive reactions to advertising and promotion attacks. Marketing Science Winter, 24(1), 35-54. This essay on Sketchers Shape Ups marketing plan was written and submitted by user Dirty Titmouse to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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The Incredible Life of Marilyn Monroe Essay Example

The Incredible Life of Marilyn Monroe Essay Example The Incredible Life of Marilyn Monroe Paper The Incredible Life of Marilyn Monroe Paper Essay Topic: Life Is Beautiful â€Å"I want to grow old without face-lifts†¦ I want to have the courage to be loyal to the face I have made. Sometimes I think it would be easier to avoid old age, to die young, but then you would never complete your whole life, would you? You would never wholly know yourself. † (Monroe) Although this statement didn’t come true, Marilyn Monroe had a memorable life filled with many ups and downs. Who would think that such a successful young woman had such an unstable life? On June 1, 1926 a baby girl was born to Gladys Mortensen at 9:30 a. m. in Los Angeles, California. No one is sure who her father is because her mother was with many men at the time she got pregnant, but believe it was either Martin Edward Mortensen or Charles Gifford. Her birth name was either Norma Jeane Baker or Norma Jeane Mortensen; know to us as Marilyn Monroe. She has two older half-siblings on her mothers side that she has never met. Almost immediately after giving birth, Gladys Mortensen brought Norma to live with Ida and Albert Bolender, who raised her until she was seven years old. It isn’t clear why Gladys had someone else raise her little girl, but being a single mother working in the Great Depression wasn’t easy. Others believe she simply didn’t have the interest or commitment to raise a child. In 1933, after Norma’s 7th birthday, her mother took her back from foster care and decided that she would try raising her on her own. They never had a stable place to live and Norma wasn’t used to the rowdiness and all the drinking in her new home. Several months later Gladys began to be very depressed and avoid all the people around her. She was unable to deal with her life and entered a rest home and then the hospital. The rest of Norma’s life would now be filled with chaos since she didn’t have anywhere to go besides foster homes. In 1935, when Norma was nine her mother was declared legally insane. Grace McKee, Gladys’ best friend; applied to be Norma’s legal guardian. While waiting for the court to appoint a new guardian, she was sent to live in the Los Angeles Orphans Home until she was eleven. In 1937, McKee and Ervin â€Å"Doc† Goddard married and became Norma’s guardian. After six months with â€Å"Aunt Grace† and family, she was sent to live with distant relatives in Compton. This was probably due to the speculations that Goddard may have attempted to molest her. At first I was waking up in the morning at the Goddards’ and thinking I was still at the orphanage. Then, before I could get used to them I was with another aunt and uncle, waking up and thinking I was still at the Goddards. † (Monroe 25) At age twelve she returned to Los Angeles and went to live with Grace (McKee) Goddard’s aunt, 58-year-old Ana Lower. â€Å"She was the first person in the world I ever really loved†¦She was the only one who loved and understood me. † (Monroe 26) At the end of her ninth grade Lower had developed health problems forcing Norma to go back and live with the Goddards. During her first year of high school, Doc Goddard was being transferred to West Virginia and the family was moving too. They decided it would be best to leave Norma, and since Aunt Ana’s health had improved she would move back in with her. She never returned to school after beginning the second semester. In 1941 Norma became good friends with Jim Dougherty, her neighbor. They decided to begin dating even though he was five years older. After being together for six months and Norma finally reaching the legal age to marry (sixteen in the state of California at that time), they wed on June 19, 1942. Our marriage may have been in some place short of heaven, like in the minds of two older ladies, but there was no pretense in how Norma Jeane and I felt about each other once we’d formed that partnership. † (Dougherty 28) She spent the first year of their marriage as a housewife, and then Jim joined the Merchant Marines so they moved to Catalina Island where he was statio ned. In 1944, Jim was sent to the South Pacific with the other Merchant Marines. With Jim gone she began to work at a manufacturer with Jim’s mother called the Radioplane Company. She worked in the â€Å"dope room† making twenty-dollars a week (the nations minimum wage). While working she was spotted by a photographer named David Convor who was taking pictures of women helping the war cause. He said that Marilyn was a â€Å"photographers dream. † Convor started sending her modeling jobs. Norma now had to choose between Jim and her career, she choose her career, causing them to get a divorce in 1946. She began to model in 1946 to earn some extra money. Norma had been modeling for seven years, and then decided to move to Hollywood to further pursue her career. Two years later she became a popular model with many magazines. Norma wanted to do something more with her career and enrolled in a drama class. She signed her first contract with Twentieth Century Fox on August 26, 1946 and decided to dye her hair blonde and changed her name to Marilyn Monroe. She was now making one hundred and twenty-five dollars a week. â€Å"She projected an enchanting contrariness on the screen; innocent one minute, naughty the next, and always desirable. † (Luce 32) In 1947 she played in her first movie, â€Å"The Shocking Miss Pilgrim†. She played tiny parts in movies until the 1950’s when she played a small but important role in â€Å"The Asphalt Jungle†. Her role in the movie â€Å"Gentlemen Prefer Blondes† brought her stardom in 1953. She then played in popular movies such as â€Å"All About Eve,† â€Å"Gentlemen Prefer Blondes,† â€Å"Don’t Bother to Knock,† â€Å"The Seventh Year Itch,† â€Å"Some Like it Hot,† and â€Å"How to Marry a Millionaire. † Her first actual lead role was in â€Å"Don’t Bother to Knock† Marilyn was in the first issue of Playboy, it sold 54,175 issues. This helped make her the premier sex symbol of the fifties. After dating famous baseball star Joe DiMaggio for two years, they married on January 14, 1954. While they were on their honeymoon in Tokyo, Japan she preformed for the troops. Her presence almost caused a riot because it was during the war. This whole event made Joe uncomfortable and they decided to divorce on October 27, 1954, after nine months. It’s said that they divorced because of a â€Å"conflict between careers. † They stayed close friends after their divorce. The â€Å"Seven Year Itch† was being shot in New York in 1955, thousands of fans gathered on a street corner at 2:00 a. m. to watch and cheer as they filmed and photographed the famous skirt blowing scene due to the air from a subway vent. Hundreds of professional photographers came to watch Marilyn pose. She continued to pose for more than two hours just for her fans to get a glimpse. She then moved from Hollywood to New York to pursue a serious acting career. In 1956 Marilyn started her own motion picture company. â€Å"Hollywood’s a place where they will pay you a thousand dollars for a kiss, and fifty cents for your soul. † (Monroe) In 1957 Monroe became pregnant by Arthur Miller and miscarries her baby and decided to take a break from acting. She then returned and started in â€Å"Some Like it Hot† and went on to win a Golden Globe award for her performance. She becomes pregnant by Miller in 1959 and miscarries again. Marilyn then married for the third time on June 29, 1956 to famous playwright Arthur Miller. In 1961, Arthur wrote a special part just for Marilyn in the film â€Å"The Misfits. † This would be Marilyn’s last movie. They then divorced on January 20, 1962. . â€Å"On-screen, she was usually happy and energetic; off-screen she was a complex, often unhappy young woman, obsessed with becoming a serious actress and uncomfortable with a public image that had become impossible to control. † (Unknown 36) During 1962 Marilyn met John F. Kennedy. A relationship began to grow between Marilyn and John F. Kennedy. Later that year, Marilyn moved to a new home in Brentwood. She choose this home to be closer to JFK and her doctor. Marilyn’s doctor was delivering therapy for her abuse of sleeping pills. Marilyn had overdosed on sleeping pills before and had to be revived. She also had her stomach pumped for drugs frequently over the past few years. â€Å"Sometimes [fame] makes you a little bit sad because you’d like to meet somebody kind of on face value. It’s nice to be included in people’s fantasies, but you also like to be accepted for your own sake. (Monroe 36) Bobby Kennedy started to gain an attraction to Marilyn but she had her heart set on John Kennedy. John would go and visit her at her house and they would see each other at the Lawfords. They were caught by one of Kennedy’s advisor making love in a bathroom. They also talked frequently on the phone. Marilyn has hoped that JFK would divor ce Jackie Kennedy. She had told her friends she imagined herself as the first lady. In April of 1962 Marilyn began to work on the movie â€Å"Something’s Got to Give. † Monroe was fired from this movie due to a production disaster and the movie was never finished. She then performed for John F. Kennedy’s birthday at Madison Square Garden. Marilyn had to be sown into the dress that she would wear that night when she sang to JFK. He thanked Marilyn for singing to him in such a â€Å"sweet and wholesome way. † During the summer of 1962 Marilyn was told to stop all contact and relationships with the Kennedy brothers. Marilyn was destroyed and her heart was shattered. She became extremely depressed and wanted to confess about her relationships with the brothers. The Kennedy’s paid her a million dollars to keep it a secret. Marilyn’s career was said to be at the highest ever and she was working on a number of new film products that were thought to be very successful. She was extremely excited about working on these. The weekend before her death she spent the weekend in Lake Tahoe with her second husband Joe DiMaggio. There was a rumor that they had planned to re-marry. Since the Kennedy brothers wanted to be sure Marilyn didn’t say anything to the press, they sent people to follow her and DiMaggio. The following weekend after Lake Tahoe with DiMaggio, she was found dead in her Brentwood house. She had over dosed on fifty Nembutal sleeping pills that her doctor had prescribed the day before. Marilyn committed suicide at 3:50 a. m. on August 5, 1962 at the age of 36. Many believe she was murdered because she knew too much, but no one has been able to prove this to be true. Marilyn Monroe was a beautiful and talented person, it’s a shame that her life came to end when she was so young and at such a high point in her career. â€Å"The curves, blonde hair, and enigmatic pout were part of Marilyn Monroe’s glamorous yet wistful appeal. Combined with her comedic talent in such films as â€Å"Some Like it Hot,† they made her an American legend. † (Unknown 36) She is now the most written about film star in history and it’s obvious why. Monroe, Marilyn. â€Å"Icons of an Era: Unforgettable People. † The American Dream. Alexandria: Time-Life Books, 1998: 36 Unknown. â€Å"Icons of an Era: Unforgettable People. † The American Dream. Alexandria: Time-Life Books, 1998: 36 Monroe, Marilyn. Marilyn Monroe. New York: Chelsea House Publishers, 1995. Luce, Henry R. â€Å"Marilyn Monroe. † This Fabulous Century 1950-1960. New York: Hornfischer Literary Management: 1970.

Pioneer Women essays

Pioneer Women essays Wyoming liberates Ehrlichs soul from the deadening confines of industrial civilization, and at once provides her with purpose and meaning in her otherwise empty life. She comes because she wants to lose herself in the uninhabited wilderness of Wyoming; she wants to fill the void within her with the boundless land, hoping to ossify a numbness within, so that she will no longer have to think and feel. Instead, she finally feels alive, vulnerable to the lure of the land and nature. The very essence of her being is challenged by the harshness of her new way of life, forcing her to reconsider the core of her own existence and beliefs. Ultimately, it allows her to grow and understand the universal truths about life and what it means to be alive. Ehrlichs life is anchored by the land. The parameters of her life are defined by the land and its predictable indifference steadies her. She comes to understand that A persons life is not a series of dramatic events for which he or she is applauded or exiled but a slow accumulation of days, seasons, years, fleshed out by the generational weight of ones family and anchored by a land-bound sense of place. She discovers a different language, a different code of conversation, and an ethical and moral code which is unsullied by the spurious desires and meretricious greed fueled by conventional society. People share one eye, and although there is vast amounts of space separating people from one another, and although they live the majority of their days in isolation, tending to their individual plots of land, the strength and loyalty of the relationships among these people underscores their community. She writes of the profound silence that characterizes much of the human interacti ons; the few words that are actually uttered are replete with meaning and speak volumes. The wind, the "meticulous gardener, leaves everything raw...

How did the target market change for Holiday Inn Hotels after the Literature review

How did the target market change for Holiday Inn Hotels after the financial crisis amongst hotels in England & Bosnia - Literature review Example Different types of relevant literatures are reviewed for the purpose of attaining some conceptual findings regarding research work. From the perspective of impact of financial crisis in late 2008, Platt, Carper, and McCool (2010) have presented their views. As per the findings of the author, it can analyzed critically that recent financial crisis have been proved quite critical for business organizations operating across the world. The failure of some of the major business organizations has induced different domestic as well as multinational business organizations to change the norms of their business practices and strategies for the purpose of minimizing risks in their business operations2. Kotler, Bowen, and Makens (2011) have presented the theory of strategic change in the market. As per the theory, external environmental factors can be responsible factors for changes in the market place. As per the theory, although the major impact of recession have been seen in the operations of finance sectors organizations, yet still there are some other sectors such as hospitality, manufacturing, and automobile, that hav e been affected quite significantly after the occurrence of this financial slump across the globe 3 In contrast to such findings, Corgel, and Woodworth (2012) have explained the impact of recession over hospitality sector. Authors have argued quite critically that hotel industry is one of the industries which directly relates with other business industries. The recession has affected the patterns and trends followed by different hotel organizations4. In the support of this Shi, White, Zou, and Cavusgil (2010) has elaborated that such crucial differences can be observed in the context of product and service offerings, internal administration, operations, and marketing strategies. Due to shortage of financial resources during the time of recession, hotel organizations have started to be more concerned about refining their